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Rural Entrepreneurship – A Pathway for livelihood and Income Generation

Education in the immediate past of Free India made citizens mainly to think of taking jobs. However, the education imparted is more of theoretical knowledge and lacked hands-on working vocational skills, thereby leaving many jobless.

It took some time to realize the Importance of Entrepreneurship and to wean away from the thinking, an entrepreneur is born. What makes an entrepreneur different are, passion for innovating something different from those Products and Services used in our lives, the spirit of independence, risk-taking propensity and an ability not be afraid of Failure. The above Attitude, Aptitude and characteristics can be developed.

There has been a lot of Buzz to make youth to become Job givers through their Business Activity than becoming job seekers.

Of late, the Government of India recognized the importance of Entrepreneurial development, more so during the last five years, have introduced policy measures to create an eco-friendly ecosystem around Entrepreneurship. Government of India has rolled out many programmes like Startup India, Standup India and has been helping budding entrepreneurs through various policy measures, line departments including the Entrepreneurship Development Institutes, banks and other agencies.

Emphasis is laid on making Women pursue entrepreneurship either full time or use their leisure time to take up economic activity. In urban areas, they have access to many facilities required. However, it is not so in rural areas. Mr. D.K. Raju and Dr. Sundaram Seshadri are associated with BYST supported by CII, one of the early NGOs to promote awareness, impart ability in creating first generation entrepreneurs are into promoting entrepreneurship in rural areas. Many an NGOs are now looking at identifying women to impart skills to produce products and provide services and help them to connect to a network of getting finance and marketing products and services. For future growth of GDP, the women entrepreneurship ratio has to increase from 10% to 30%.

IFTR is planning to take up the Entrepreneurial promotion activity in Mandals or Blocks, study the profile of women, think of skills to be imparted and empower them to create economically gainful activities.

IFTR both organizes and encourages its members to participate in Entrepreneurship Development Programmes organized by various organizations including BYST, EDI, Tamilnadu and other organizations.